Cross-metric findings
We don't report 40 red KPIs. We connect the metrics that explain each other — hygiene reappointment, recall integrity, receivables drift — and name the mechanism, the owner, and the dollar value.
White-label practice analytics
The analysis your consultants present.
The depth your clients remember.
Deep, defensible practice analyses that consulting firms present under their own brand — engineered to make the presentation land.
Built by a practicing dentist. Sold only through consulting partners — never direct to practices.
The Practice Growth Analysis
A 25–35 page analysis that stands on its own in the room.
Dollar figures that survive scrutiny
Every opportunity is sized against the specific dollars it draws from, tested against capacity, and stated as a defensible range — never an inflated sum designed to impress.
A prioritized 12-month roadmap
Every finding rolls into a sequenced plan with a named lead, difficulty, and time-to-impact — designed to hand off directly into your implementation engagement.
- 8–12prioritized initiatives per analysis, each with a named owner
- SPCevery trend tested before it's called a problem
- 100%of dollar figures traced to the data they draw from
~50%
The two most-cited dental benchmarks disagree on the definition of an “active patient” by roughly this much. Flowridge comparison of published 12- and 24-month active-patient definitions
30 days
The window a Flowridge analysis measures case acceptance in. Most published rates measure at 12+ months — long after the presentation that was supposed to close the case. Flowridge measurement standard; see the metric dictionary below
The method
Most dental analytics stop at dashboards. We start where they stop.
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Definitions locked first.
Every report opens with a metric dictionary — the same word means the same math on every page. Published “industry averages” rarely survive this test.
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Signal separated from noise.
Every trend is tested with statistical process control before we recommend anything. If a metric is inside normal variation, we say “monitor” — not “buy a fix.”
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Mechanisms, not correlations.
A finding must rule out the alternative explanation before it earns a page. Falling large-case acceptance alongside healthy small-case acceptance isn't “patient demand” — it's a financing-workflow problem, and the data shows which.
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A financial-controls lens on every engagement.
Growth advice built on unreliable numbers is worthless. Every analysis includes an internal-controls screen before the growth math is trusted.
Practice X · trailing 24 months
Two metrics. One mechanism.
Practice X is a fictional composite practice. Source: practice management system export, trailing 24 months. Correlation coefficient computed on monthly values.
How a partnership works
From your intake to your presentation.
Five steps, one workstream. Your firm stays in front of your client; we operate behind you and never appear in the room.
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Intake
Your firm submits a short questionnaire and the practice's PMS export. We work from Open Dental, Dentrix, and Eaglesoft exports, including practices running Adit on top of them.
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Analysis
Typical delivery is 5–7 business days after the PMS export is received. Every finding passes the four-step reasoning test. Every dollar is derived, not asserted.
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Delivery
You receive the 25–35 page analysis and a page-by-page consultant briefing, both branded to your firm and ready to present.
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Briefing call
A 30-minute session with your consultant to walk the findings and prepare for objections. Never client-facing, entirely at your option.
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You present
Your firm meets the practice, presents the analysis under your brand, and moves into implementation. We stay invisible.
Boundaries
What we don't do.
The questions a firm should ask before handing an analytics vendor access to its client relationships — answered directly, in writing.
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We don't contact your clients.
Every touchpoint runs through your firm. We don't have their names.
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We don't retain the practice's data.
PHI export is deleted within 30 days of delivery. A written data-handling policy accompanies every engagement.
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We don't publish case studies without written permission.
No blog posts, no logos, no “trusted by” marquees using your client — ever, regardless of engagement outcome.
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We don't sell to practices directly.
Flowridge has no direct-to-practice pricing, sales, or engagement path. Consulting firms only.
Data handling
How we handle your client's data.
The specifics your firm's counsel will ask about, stated plainly. A written version of this policy accompanies every engagement.
Agreement first
A Business Associate Agreement is signed before any protected health information moves. Storage runs under Google Workspace's executed BAA, encrypted in transit and at rest.
Access boundary
Only Brian Nelson, DMD — the analyst on the engagement — accesses practice data. No subcontractors, no offshore team, no third-party analytics platform holding a copy.
Retention
Practice management exports are purged within 30 days of report delivery. Backup copies are included in the purge, not orphaned.
De-identification
The written analysis carries no patient identifiers. Findings are built on aggregated metrics, provider-level rollups, and code-level counts only.
Storage
Data lives in a dedicated encrypted workspace on Google infrastructure for the duration of the analysis. Never on personal devices, never on removable media.
Incident response
Written notification to your firm within 24 hours of any suspected incident. Breach-notification obligations are honored in full and never negotiated away.
The metric dictionary
Every term is defined once. Then used consistently.
Most benchmarks in dentistry disagree with each other, and most of that disagreement is definitional rather than real. Below are eight terms as used in a Flowridge analysis — with the industry-standard version they replace.
Production, gross
Fees for completed procedures at the practice's full fee schedule, before adjustment or write-off.
Most published “production growth” benchmarks count this. Most practice dashboards report net. The two are not the same number.
Net collection rate
Collections divided by net production for the same period; a healthy practice runs 98–100%.
Anything else is either an operational leak or a definition problem. This report separates the two.
Active patient (18 months)
At least one completed clinical visit in the trailing 18 months.
Shorter windows overstate attrition. Longer ones hide it. Twelve-month and twenty-four-month definitions disagree by more than most benchmarks do.
Case acceptance, 30-day
Presented treatment-plan dollars scheduled or started within 30 days of presentation, measured on the plan, not the patient.
Most published rates measure this at 12+ months — a comforting number that responds to nothing.
Same-day hygiene reappointment
Hygiene visits where the next recall appointment is booked before the patient leaves the building.
Not “appointed within 30 days.” Same-day. In the practices Flowridge has measured, the gap between the two is worth roughly 20 points of retention — a Flowridge observation, not a published benchmark.
Periodontal share of hygiene visits
Periodontal therapy and maintenance visits as a share of all completed hygiene visits.
Reported wildly inconsistently across the industry. We tie it to the practice's own baseline before flagging drift.
Attrition, inflow-corrected
(Beginning active patients less those retained) ÷ beginning active patients. New-patient inflow is excluded so growth cannot mask departures.
Practices that grow while shedding patients look healthy in most reports. This calculation refuses to.
Overhead
Operating expense excluding owner compensation and debt service, as a percentage of collections.
Owner comp and debt vary by tax strategy and personal choice, not practice performance. We keep them out so the number means the same thing across practices.
Full metric dictionary appears on the second page of every analysis.
Partners only
We work exclusively through consulting firms.
Flowridge is the analytical engine behind your consulting brand. Your firm owns the client relationship, the presentation, and the implementation. We deliver the analysis — under your brand, with a consultant briefing document that equips your team to present every finding with confidence and handle every objection. Your clients never hear our name.
Primary
Dental consulting firms
Add analytical depth to diagnostics, discovery, and annual reviews — without hiring an analytics team.
Advisory
Dental CPA groups
Extend beyond the financials into operational mechanisms that explain what the statements only imply.
Transactional
DSO & transition advisors
Independent operational analysis for acquisition diligence, integration planning, and post-close performance.
Deliberately limited volume. We take a small number of partners and analyses per month — depth doesn't scale by shortcut.
The analyst
Built by a dentist who runs the numbers because he lives them.
- Practicing general dentist since 2010
- Licensed in Arizona
- Certificate of Completion, No Code AI & Machine Learning — MIT Professional Education
Flowridge Analytics is led by Brian Nelson, DMD — a practicing general dentist and practice owner. Every analysis combines clinical fluency, operational experience, and modern analytical methods: the questions only an owner-dentist thinks to ask, answered with the rigor of a data team. His analytical training includes MIT Professional Education’s certificate program in AI and machine learning — the applied methods behind this work, from regression and classification to statistical evaluation and AI-agent workflows.
Reports are AI-accelerated and dentist-verified — every finding is reviewed and signed by Dr. Nelson before it ships.
Inside the report
Three pages from a live analysis.
Every claim on this page is easier to judge in the actual work. Below are three pages from a complete Practice Growth Analysis — an executive summary, a statistical trend test, and a mechanism-level diagnosis of case acceptance — rendered as your consulting-firm client would receive them.
Click any page to enlarge. Pages are from a complete analysis of a fictional composite practice; every figure is derived from that practice's own data.
The briefing
Every report ships with a page-by-page consultant briefing.
The analysis carries the argument. The briefing arms the consultant to present it. Each finding in the report has a matching page in the companion doc: what to say, the objections to expect, and the two things to volunteer that most reports omit.
- 01 A recommended presentation frame per finding
- 02 The three most likely objections, pre-answered from the data
- 03 What to volunteer before the owner asks
The briefing is white-label — branded to your firm, never to ours.
The modeled year
What twelve months of the roadmap looks like.
Drag the slider to scrub the year forward. The left half is Practice X's actual trailing twelve months. The right half is the modeled next twelve, with the roadmap executed at Flowridge's middle-case pace and front-loaded to the cash-flow initiatives first.
- Month
- +0
- Cumulative opportunity captured
- $0
- Percent of roadmap complete
- 0%
Not a projection. A modeled year assuming the reasoning tests in each initiative hold and execution runs at Flowridge's middle-case pace. Figures reflect Practice X at Premium scope — a $268K year-one midpoint across nine valued initiatives, range $173K–$315K. Real outcomes vary. Nothing here is a guarantee.
The standard
How a finding earns a page.
Below is one finding from the Practice X analysis, rendered as the four-step test every claim in a Flowridge report has to pass before it appears in front of your client.
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The pattern in the data
Thirty-day case acceptance is 49.3% overall. It holds at 78% on cases under $500, sits at 61% in the middle band, and collapses to 31% on cases above $1,500.
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The alternative ruled out
If the driver were price sensitivity or weak demand, small-case acceptance would be weak too. It isn't. Demand is not the constraint.
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The mechanism named
Third-party financing is offered on only 29% of large cases. The constraint appears at exactly the point where cost becomes a decision and no financing path is presented.
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The dollar value derived
Not asserted. Sized against the specific dollars that unscheduled large cases draw from, tested against presentation-capacity constraints, using the practice's own fees and conversion rates. Year-one value: $34,000.
Every finding in a Flowridge analysis passes this four-step test before it earns a page in your client's report.
Brian Nelson, DMD · Founder, analyst, Flowridge Analytics
See the work
Review a complete sample analysis.
We're glad to share a full sample report — a fictional composite practice, analyzed end to end exactly as your client would receive it — along with the consultant briefing that accompanies every engagement.
Or email directly — partnerships@flowridgeanalytics.com